Your company's brand can be the difference between success and failure. The value of your product or service is irrelevant if it's not communicated to your customers. That's where we come in.
All of our work is custom built around the philosophy that each and every business has a unique point of difference to drive its success, and we make it our job to prove it every time.
And it won't hurt a bit.
A brand is a powerful thing.
Just ask the herd.
Creative. Design. Identity. Marketing.
Copy writing. Web. Interactive.
© 2015 Dean Rath Creative Mktg. All rights reserved.
Ideas that smoke the competition, not your budget.
We provide creative design and marketing services for new and existing brands, and develop bold ideas to impact your bottom line. Your brand doesn't rest, and neither do we until make sure it effectively communicates your message and looks great doing it.
Despite popular perception, Dean Rath is not a man, it's not a dog, and it's not just another creative firm. In Gaelic, it translates to "Make Success", and those two words drive our actions each and every day not only for ourselves (though we've found that's an unavoidable side effect) but, more importantly, for each of our clients.
We know a trendy logo or flashy website doesn't necessarily translate to increased revenue, so we approach each individual project on a case-by-case basis, taking everything into consideration toward creating brands that not only stand out, but make sense. And the results speak for themselves. Although, based on our referral-driven business model, our clients often do too.
Focus Group Testing
High Velocity Replication. Big Data. Real-time intelligence. Cloud-based computing. HVR Software hired Dean Rath to update their brand to match the size of their message and then roll it out the world via their website and marketing materials. A new logo was perfected, custom illustrations were rendered, copy written, and a system of infographics was created to communicate their message effectively (and attractively, if we do say so ourselves.) Launch site >>
Deliverables: Branding, Copy writing, Web, Digital Illustration, Infographics
After being approached by one of San Francisco's leading accounting firms to update their website, we were soon tasked with putting an interesting spin on a rather [ahem] stiff subject. With sharp branding, witty copy, and just the right amount of playful imagery, we were able to help the firm reinvent themselves as being not only professional but approachable as well. Launch site >>
Deliverables: Branding, Copy writing, Web, Mobile, Photography, Marketing Materials
OUM & CO.
Another burger joint? Yep. And why not? It's a formula that's tried and true. Unfortunately, burger brands have become almost as predictable as their menu offerings, and we weren't about to add to it. With an established location and loyal customer base, we weren't exactly handed a blank slate. So off we went to reinvent a brand that not only waxed nostalgic, but did so in a way as fresh as the food being served. Launch site >>
Deliverables: Branding, Copy writing, Web, Mobile, Menu Design, Marketing Materials
BLVD BURGER & GRILL
Global Employment is complicated. We don't understand it, but our client does. And so the campaign was born. With a client base spanning the globe, we were asked to create a branded site that was widely appealing and easily understood. Shortly after launch, the raves poured in from near and far. Translation? Yes, please. Launch site >>
Deliverables: Web, Mobile, Copy writing, Marketing Materials
We think a restaurant's brand should involve more than replicating all the latest trends, and luckily we got our clients to agree. While the concept for Sons of Liberty Alehouse wasn't necessarily revolutionary (no pun intended), we wanted to craft an identity and sub branding that held up against the competition while remaining true to its roots. Not unlike its namesake. Launch site >>
Deliverables: Branding, Copy writing, Web, Mobile, Marketing Materials
SONS OF LIBERTY In progress
Bringing needed innovation to a saturated toy category presented many opportunities and even more challenges. With an impactful branding program and thoughtful communication, product design and marketing campaign, we helped Sonix City set itself apart from the competition and crush sales forecasts out of the gate.
Deliverables: Branding, Product Design, Packaging, Web, TV Commercial
PIT BARREL COOKER CO.
Hot on the heels of some of the biggest names in grills and smokers, Pit Barrel Cooker Co. is on fire. Despite their sub par branding and web presence, they were struggling to keep up with demand. But that didn't stop them from contacting us to turn up the heat. In addition to a fresh brand redesign, we created the JOIN THE BARRELUTION marketing campaign with new sub brands and our trademark copy, and overhauled their website to put their manufacturing efforts to the ultimate test. Hope they don't mind working overtime. Launch site >>
Deliverables: Branding, Web, Mobile, Copy writing, Packaging, Marketing Materials
A startup Mexican taqueria/burger joint, Gordo Loco came to us with little more than a name and location. Like any new restaurant worth its chipotle-infused sea salt, they had their own spins and twists-- it was our job to tell the world. Or at least the city of Denver. And tell them we did: only one month after the grand opening, Gordo was crowned a winner in The Best of Denver 2011. Launch site >>
Deliverables: Branding, Copy writing, Web, Menu Design, Marketing Materials, Interior Design
Sometimes a business concept is so original that its branding can play second string. Thus was the case with Million Dollar Fantasy Sports: a hedge fund aimed at high net worth individuals which combines the excitement of Fantasy Football with the promise of capital growth. Oh yeah, and an annual grand prize of $1M to the winner. Does that have your attention? Ours too. And so we created a branding program that said just that: This league means business. Launch site >>
Deliverables: Identity, Web Design, Development, Marketing materials
MILLION DOLLAR FANTASY SPORTS
Boo Boo's Best™ brand of organic raw dog food was a start-up looking to make a name for itself as the highest quality product of its kind on the market. To narrow the focus even further, it needed to appeal to a specific group of California dog owners willing to spend a premium on their pets' well-being. Can you say niche? Here boy! Launch site >>
Deliverables: Identity, Branding, Ad Campaign, Copy Writing, Packaging, Photography, Web design
BOO BOO'S BEST
Already a well-established commercial development and construction firm, The Fortus Group looked to increase market awareness through updated branding and a website that matched the high quality of their services. And they needed it fast. In just three weeks the scaffolding was down and ribbon-cutting ceremony commenced. Launch site >>
Deliverables: Web Design, Development, Copy writing
THE FORTUS GROUP
As manufacturers of high quality construction sets, Magformers had been plodding along nicely for years. And in an industry as competitive as toys... nothing wrong with that at all. But they approached us to try to change things for the better, and we were game. With refreshed branding, packaging, and a new e-commerce website, they're poised for big things and well on their way. Launch site >>
Deliverables: Branding, Package Design, Copy writing, Web, Mobile, Photography
Specialization is great for doctors and foreign auto mechanics, but we like to stay fresh by keeping our client list is as diverse as our skill set. From toy packaging to restaurants to commercial real estate, we bring a fresh perspective to each project we undertake. Below are just a few of the clients we've had the pleasure of serving.
We should talk.
Or better yet meet for coffee, drinks, or Sol Food. We've recently relocated to San Rafael in beautiful Marin county (and fine-tuned our recycling habits accordingly.) In the meantime, feel free to email, text, call, or whatever the popular mode of communication is next week. We'd love to discuss how we can take your business to the next level.
Dean Rath Creative Mktg
834 Mission Ave #2
San Rafael, CA 94901